// Internal tool
Social Automations
Ferrowright Engineering's internal tool for publishing and measuring content on the YouTube channels, Facebook Pages, and Instagram accounts that Ferrowright owns or manages, such as Drawn to Scale.
What it does
Publishes our own videos
Uploads and schedules short videos we produce to our own YouTube channels, Facebook Pages, and Instagram accounts, with their titles, descriptions, and tags.
Measures performance
Reads view counts, watch time, retention, follower changes, and audience reports for our own content, and turns them into internal reports.
Helps us respond to comments
Reads comments on our own videos so we can reply quickly. Replies to viewers are written or approved by a person before they are posted.
Who can use it
Only Ferrowright staff, on accounts Ferrowright owns or has been authorised to manage. It is not offered to the public and has no sign-up. It connects to each platform only through its official APIs (the YouTube API Services and the Meta Graph API), after an account owner signs in and grants access. Access can be revoked at any time from the account's Google or Meta settings.
Privacy
How the app uses YouTube, Google, Facebook, and Instagram data is described in the Social Automations privacy policy. Questions: contact@ferrowright.com.